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I worked with Joel for over two years at X3M ideas where he held the position of Senior art director and creative lead of his business unit.He is a rare find, being able to combine his high-level design and art direction skills with leading a team to bring out the best in them. Pushing creative boundaries whilst being down to earth and relatable.One thing I love about his work and ideas is how he blends his photography background with design. He has an incredible eye for detail, knowing exactly how light and colour can transform his work from good to great.He is always up for a challenge, to learn a new skill and to drive his team forward, bringing a high-level professionalism to the job at hand.

"Joel is one of those rare creative directors who truly understands both the art and craft of design. His technical mastery of creative tools like Adobe suite, consistently elevates our work beyond initial concepts. I've watched him transform basic ideas into brilliant designs that other designers didn't think possible. His creative thinking constantly pushes boundaries; when teams hit creative blocks, Joel has this uncanny ability to find unexpected solutions that feel both fresh and strategically sound. What impresses me most is how he balances perfectionism with pragmatism. He'll spot minute details others miss, yet never loses sight of deadlines or the bigger picture. As a mentor, he has this way of meeting designers at their level, whether explaining advanced techniques to seniors or helping juniors grasp fundamental design principles. He doesn't just give direction, he helps people understand the 'why' behind creative decisions, which has significantly improved our team's overall output quality. Having worked with many creative directors, Joel stands out for being both a technical expert and an inspiring leader who genuinely elevates the work of those around him."

Joel is an exceptional creative who has a great ability to translate briefs into award-winning, target-driven campaigns.His art direction and leadership skills, particularly on the DStv and Multichoice accounts, impressed clients and colleagues alike. while in his position, he also voluntarily served as a mentor to a number of people coming up the ranks. great guy

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I’ve had the privilege of working alongside Jeff, and I can confidently say that his creative vision is nothing short of extraordinary. As a multi-award-winning Art Director and Creative Leader, Jeff brings an unparalleled blend of artistry, strategic thinking, and innovation to every project. He’s a cheerful being, and his collaborative style of work is enviable.

A top notch creative with an eye for detail. He’s a highly spirited individual who’s bold, expressive, charismatic and always takes ownership of his craft. He’s a people person and wears his heart on his sleeve. Collaborating with him on projects has been very rewarding. I vouch for him anytime to deliver state-of-the-art craftsmanship. Don’t just take my word for it, try and see for yourself.

I had the pleasure of working with Joel as our design team lead at X3M Ideas Creative Agency. He is one of the most inspiring and innovative creative professionals I have worked with. Together, we collaborated on projects and brands that pushed the boundaries of traditional advertising, including DStv Nigeria, Nigerian Idol, Jameson, and Beefeater among others. I saw Joel's talent for combining artistic vision with strategic insight. His work improved brand identities and connected with audiences on a deep level.