Made for Kings & Kings of Football

The Challenge
While Budweiser held official sponsorship of Premier League and La Liga, competitors owned broadcast rights in Nigeria. We needed to establish the King of Beers' presence during matches without traditional broadcast advertising, while simultaneously positioning the brand as the smoothest, most premium choice for Nigeria's young, energetic consumers.

Creative Solution‍

We developed an integrated campaign that celebrated both football excellence and Nigerian youth culture through two connected platforms: "Kings of Football" (KOF) and "Made for Kings":

Strategic Approach:

• Created a distinctive visual system that merged:
  • Budweiser's royal heritage with premier football aesthetics
  • Nigerian youth culture's energy and smoothness
  • Custom jersey designs celebrating football royalty

Creative Direction & Production:

• Led concept development and execution of television commercials that:
  • Highlighted  "smoothness"as a metaphor for Budweiser's triple distillation process as a metaphor for
  • Captured authentic moments of Nigerian youth culture through dance, social gatherings, and everyday moments of excellence
• Supervised production to ensure premium quality and authentic storytelling
  

Brand Elements Created:

• Developed custom football jersey designs
• Built cohesive social media visual templates
• Crafted motion graphics for digital platforms
• Produced TV commercials that married smooth taste with smooth lifestyle

By creating a distinctive visual identity that married Budweiser's royal heritage with football culture, we successfully established an ownable platform that connected with fans beyond traditional broadcast channels.