Clear is the New Green Campaign

The Challenge
Sprite's global transition to clear bottles represented more than a packaging change – it was a statement about environmental responsibility. The challenge was adapting this global sustainability message for the Nigerian market while maintaining brand recognition and driving consumer acceptance of the new transparent bottle.

Creative Direction & Local Adaptation

• Adapted global campaign assets to resonate with local audience insights
• Created a design system that highlighted the transparent bottle while maintaining Sprite's iconic brand elements
  

Multi-Channel Implementation

• Led design execution across web banners for the campaign
• Designed Social media content highlighting recycling benefits
• Supervised OOH installations showcasing the new bottle design
• Deployed campaign print materials

Design Innovation

• Created visual metaphors that made sustainability feel personal to Nigerian consumers
• Developed dynamic digital assets that demonstrated the recycling journey
• Maintained Sprite's refreshing brand identity while introducing the environmental narrative