Here For Every Home
The campaign's success went beyond traditional metrics:
- 65% surge in subscription reconnections
- 30% growth in new subscriptions
- 40% increase in brand loyalty
- Network of 150+ viewing centers became cultural hubs that transformed how Nigerians experienced the World Cup
Executive Creative Director: Mike Miller
Creative Director: Anthony Eigbe
Deputy Creative Director: Kelechi Uduma, Oladunni Williams
Head Of Art: Samuel Oluwagbemi
Art Directors: Joel Jeff-Onyegbule, Richard Mgbeokwii,Tobi Aleji
Copywriter: David Odey, Simisola Apatira.
Brand Manager: Adata Jaja Allure
The Challenge
While DStv had secured rights to broadcast all 64 FIFA World Cup Qatar matches, we needed to make football accessible and relatable to Nigeria's linguistically diverse audience. The challenge wasn't just about showing matches – it was about creating an inclusive experience that would resonate in every Nigerian home, regardless of language or location.
Our Solution
Led the creative team in developing "Here For Every Home," a campaign that revolutionized football viewing in Nigeria through groundbreaking multi-language commentary. We introduced match broadcasts in Hausa, Igbo, Yoruba, Pidgin English alongside English, ensuring every fan could experience the beautiful game in their preferred language. The campaign extended beyond screens by establishing community viewing centers that transformed into vibrant football hubs, creating shared experiences that brought neighborhoods together.
This innovative blend of cultural intelligence and creative storytelling resonated so strongly that the campaign framework was adopted across other African markets, setting a new standard for localized sports marketing in the region.
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