Freepods 3 Launch

The Challenge
Launch Oraimo FreePods 3 in Nigeria's competitive wireless audio landscape through compelling social media storytelling. We needed to establish the product's premium features and build brand credibility against established international competitors on digital platforms like Apple, Samsung etc.

My Role & Digital Solution
As Art Director, led the creative development of an engaging social media campaign that showcased the FreePods 3's innovative features through visually striking content:

Social Media Strategy:

• Developed platform-specific creative approaches:
  • Instagram: Created visually rich carousel posts highlighting product features
  • TikTok: Directed short-form videos demonstrating real-world usage
  • Twitter: Designed eye-catching motion graphics for product specs
  • Facebook: Built interactive content encouraging community engagement

Visual Storytelling:

• Led art direction for digital content that showcased active noise cancellation
• Highlighted touch controls through interactive demonstrations
• Presented battery life benefits through engaging infographics

Content Creation:

• Directed product photography optimized for social platforms
• Created motion design templates for consistent brand presence
• Developed visual guidelines for influencer content
• Designed shareable assets that drove organic engagement
• Maintained consistent design elements across platforms
• Supervised content quality and brand alignment