Vote For Your Future
The campaign resonated deeply with Nigerians, particularly younger voters who connected with the innovative use of AI technology.
- Young voters accounted for 76% of new voter registration, with 40% identifying as students.
- Overall voter registration increased from 84 million (2019) to 96.3 million (2023)
Featured on Ads of The World
2 Gold at the Pitcher Awards
Silver at the Pitcher Awards
1 Bronze Lisbon Advertising Festival
Executive Creative Director: Mike Miller
Creative Director: Anthony Eigbe
Deputy Creative Director: Kelechi Uduma, Oladunni Williams
Head Of Art: Samuel Oluwagbemi
Art Directors: Joel Jeff-Onyegbule, Owolabi Ogunkoya
Copywriter: Misturah Owolabi, Nancy Ogbu
Brand Manager: Yvette Ogungbe
The Challenge
When we prompted Midjourney AI to envision Nigeria's future, the generated images painted a concerning picture – one that reflected the algorithms' analysis of our nation's past and present challenges. This AI-generated forecast served as a powerful wake-up call: if we continue on our current path, our future might be determined by our historical patterns rather than our potential.
Our Solution
Transformed this sobering AI prediction into a catalyst for change through a campaign that used artificial intelligence as a mirror to society. By contrasting Midjourney's algorithmic predictions with aspirational visuals of what Nigeria could become, we created a compelling narrative that emphasized the power of civic participation. The campaign's core message was clear: the future isn't written by algorithms – it's written by voters.
By framing voting as a direct way to "override" these AI predictions, we sparked conversations about civic responsibility and democratic participation. The campaign successfully transformed abstract concerns about Nigeria's future into tangible motivation for electoral participation, demonstrating how creative technology could drive civic engagement.
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